Virtual Tour for Hotel

Why choose a virtual tour with interactive virtual signage?

What is a virtual tour?

A virtual tour is the digital copy of a physical space enriched with information, multimedia content and interactions. Thanks to a digital tour, an environment, an exhibition, a hotel structure can become infinite: anyone can visit the space remotely, at any time and from all over the world, by using a smartphone, tablet or PC. Entering the virtual tour of a hotel is like walking inside the structure without ever having been there physically.

Why create a virtual tour of a hotel?

Anyone who manages a hotel and plans its promotion strategy knows this: the virtual tour represents a powerful and now necessary marketing tool for the hotel sector. Facilities that use it have a real competitive advantage over those that only draw on photography and have proven over time to achieve much higher conversion rates.

Research carried out in the hotel world reported that:

  • 75% of potential Hotel customers prefer the virtual tour rather than a static photograph
  • some of the structures that use virtual tours have increased bookings by up to 85%
  • hotel sites that have an integrated virtual tour entertain up to 3 times more visitors

But does it apply to any virtual tour you choose?

The more strategic the value of a content, the more it will be necessary to produce it with quality and accuracy, thinking about what would make it more effective with an audience of potential customers. Resolution of images, fluidity of the walk within the tour, but also the rendering of lights and colors can be important factors. Together with these, the possibility for the visitor to move easily inside very large structures with different environments becomes a determining factor.

This is why creating a virtual tour with digital and interactive signage can prove to be the right choice to differentiate yourself from the competition and make the virtual tour of your hotel much more effective.

Interactive virtual signage: what is it for

The interactive virtual signage adds to the virtual tour a set of digital signals that make the rooms in the hotel immediate understanding and offer a simple and intuitive navigation guide. Visiting a large and complex digital building can force the user to make a high cognitive effort, necessary to understand how to move and in which direction to proceed. Every hotel that wants to invest in the creation of a virtual tour should therefore think about how to make the visit of its digital structure easy and comfortable, to avoid losing even one of its visitors.

A virtual signage system includes several types of signs, for example:

  • floating directional arrows
  • floor signals
  • interactive navigation menu
  • interactive orientation maps

Here are some examples of digital signals created for the Antares Hotel Concorde Virtual Tour in Milan.

Why choose a virtual tour with interactive virtual signage?

Thanks to the interactive virtual signage the user can move much easier and without thinking too much, and this makes his visit experience more pleasant and rewarding.

Offering pleasant and rewarding virtual tour experiences is essential for hotels because:

  • increases the time users spend on the tour and on the dedicated website
  • it improves the memory and the perception of the brand that allowed to live the experience
  • offers the possibility to deepen the details on the environments and services offered by the Hotel
  • ease the sales process

A good digital signage project can transform a virtual tour into an even more effective marketing tool because it offers a better visiting experience, differentiates a hotel from its competitors, allows you to make the most of the presentation of your structure.

Several hotels such as Antares Hotel Concorde and Antares Hotel Rubens have already chosen to create a virtual tour with interactive virtual signage.

Now imagine you want to promote your hotel with a virtual tour.

Why not choose one with interactive virtual signage?